外贸优品成了市民“心头好”

Core Viewpoint - The article highlights the shift of foreign trade companies towards domestic sales due to changes in international trade dynamics, particularly the impact of U.S. tariffs, allowing domestic consumers to access high-quality products at lower prices [1][2]. Group 1: Company Strategies - Yida Group, originally focused on foreign trade, has transitioned to building its own brand after being placed on the U.S. entity list due to its use of Xinjiang cotton [2]. - The company has diversified its product offerings from basic white shirts to a wider range including suits and casual wear, responding to domestic consumer preferences [2]. - Ningbo Today Food Co., Ltd. has shifted its focus to the domestic market after U.S. tariffs, launching new products tailored to local tastes [5][6]. Group 2: Market Dynamics - The domestic market presents challenges for foreign trade companies, including the need for flexibility and rapid response to consumer demands, contrasting with the stability of foreign orders [2]. - The price competitiveness of domestic products is evident, with examples such as canned tuna being sold at approximately 80% less than similar products in the U.S. [5]. - Companies are increasingly recognizing that domestic consumers are open to new brands, which allows for greater market opportunities [7]. Group 3: Regulatory and Supportive Environment - Companies like Ningxia Wofu Baier have faced challenges in rebranding and adapting to domestic market requirements, including packaging changes and brand recognition [10][11]. - Local government support, such as subsidies and loan interest reductions, has been crucial for companies transitioning to domestic sales [11]. - The integration of domestic and foreign trade strategies is emphasized, with companies advised to diversify their market presence to mitigate risks associated with reliance on a single market [12][13].