红牛沙赛点燃“五一”黄金周，天丝集团以“体育+文化”架设中泰友谊新桥梁

Group 1: Market Overview - During the 2025 "May Day" holiday, China's cultural and tourism market experienced a surge, with 314 million domestic trips, a year-on-year increase of 6.4% [1] - The holiday marked the first implementation of the 240-hour visa-free transit policy, leading to a significant rise in inbound tourism, with Ctrip reporting over a 100% increase in inbound travel orders [1] - National retail and catering sales during the holiday rose by 6.3% year-on-year, indicating a robust domestic consumption market [1] Group 2: Event Highlights - The Red Bull Desert Challenge attracted over 4,000 participants from more than 110 business school teams, showcasing extreme sports and cultural exchange between China and Thailand [3][4] - The event featured a special race, "Red Bull Final Race 一往5前," where participants competed in a final sprint, with winners receiving prizes including a trip to the "2025 Magical Thailand Marathon" [6] - The event served as a platform for cultural exchange, celebrating the 50th anniversary of diplomatic relations between China and Thailand, with a Thai elite team participating [7] Group 3: Company Strategy and Investment - Tianshi Group, as the strategic partner of the event, emphasized its role in bridging Thai and Chinese cultures through sports and cultural initiatives [3][10] - The company has invested 4.36 billion RMB in China over the past five years, establishing production bases in Sichuan and Guangxi to meet local consumer demands [11] - Tianshi Group aims to expand its product offerings and enhance its brand presence in China, aligning with the growing demand for energy drinks among diverse consumer groups [11][10] Group 4: Cultural and Economic Impact - The event is part of a broader strategy to strengthen Sino-Thai relations through cultural and economic collaboration, with Tianshi Group actively participating in various cultural events [13][14] - The company plans to continue its investment in China, contributing to local economies and fostering community engagement [11][14] - With the easing of travel restrictions and infrastructure developments, the cultural exchange between China and Thailand is entering a new phase of growth [14]