北京最大的VR院线开幕，798多了一处文化科技新地标

Core Viewpoint - The "798 Super Dimension" is Beijing's largest immersive VR cinema, covering an area of 3,500 square meters, and aims to become a new cultural and technological landmark in the city [1][2][8]. Group 1: Overview of "798 Super Dimension" - Opened to the public on May 1, 2023, the venue features eight initial VR films, with the most popular being "Tang Dynasty Mystery: Westward Journey," based on a hit IP from iQIYI [1][3]. - The VR cinema differs from traditional theaters, offering multiple exhibition halls that can accommodate 5 to 25 viewers simultaneously, allowing for a more interactive experience [1][3]. - The immersive experience is enhanced by the combination of real-life settings and virtual elements, providing a strong sense of presence for the audience [3][12]. Group 2: Market Context and Trends - The rise of VR large spaces is driven by the Location Based Virtual Reality (LBE) technology, which combines VR films with immersive environments, offering more exploration and interaction compared to standard VR films [4][12]. - The success of the VR exhibition "The Vanishing Pharaoh," which attracted over 190,000 visitors in Shanghai, has sparked enthusiasm among domestic creators and highlighted the market potential [5][12]. - The Chinese immersive industry is projected to reach a scale of 250 billion yuan by 2026, indicating significant growth opportunities [9]. Group 3: Content Strategy and Future Plans - The selection of the initial eight films was based on criteria such as immersive experience, visual quality, storytelling, and interactivity, ensuring a diverse range of genres including mystery, adventure, and cultural education [7][12]. - The team aims to continuously expand the content library, with plans to release dozens of new VR films in the future, creating a large-scale VR exhibition experience [3][8]. - The venue also serves as a one-stop shopping experience, offering merchandise and hosting cultural salons, appealing to families and young audiences [7][8]. Group 4: Industry Challenges and Opportunities - The rapid growth of the VR large space sector has led to a surge in projects, but challenges such as content quality and market saturation remain [12]. - The industry is still in a cultivation phase, with true market penetration expected to take time as hardware and application scenarios evolve [12]. - The focus on high-quality content selection will be crucial for the future success of "798 Super Dimension," as it aims to be both a platform and a content producer in the fast-evolving VR landscape [12].