“文旅+体验”点燃假期经济 福建三明“五一”揽客225万人次

Core Insights - The tourism market in Sanming, Fujian Province, experienced a significant surge during the May Day holiday, with a total of 2.2597 million visitors and a total tourism expenditure of 1.547 billion yuan [1][3]. Group 1: Visitor Statistics - Sanming received 2.2597 million tourists during the May Day holiday in 2025, marking a notable increase in visitor numbers [1]. - The total tourism expenditure reached 1.547 billion yuan, indicating strong consumer spending in the region [1]. Group 2: Popular Attractions and Activities - The Jinh Lake Scenic Area in Taining achieved a record single-day visitor count, attributed to its unique Danxia landform and stunning scenery [3]. - Popular spots included the azalea sea at Jinyao Mountain in Jianing and the "One Line Sky" at Taoyuan Cave in Yong'an, which became trending destinations [3]. - Cultural experiences such as the "Shoulder on Good Play" event in Dongmen Ancient Street and DIY activities in Hakka ancestral lands attracted significant attention from families and young visitors [3][5]. Group 3: Innovative Tourism Offerings - Taining Ancient Town hosted daily performances of traditional arts, drawing nearly 10,000 participants each day [5]. - Immersive experiences like bonfire parties and themed events at various locations catered to younger demographics [5]. - Educational tourism gained traction with family-friendly activities focused on nature and local culture, such as exploring geological wonders and engaging in rural life experiences [5]. Group 4: Enhanced Visitor Services - Sanming provided 22,000 free parking spaces to alleviate congestion and improve visitor convenience [5]. - Major scenic spots offered luggage storage services, and some hotels provided complimentary refreshments for tourists [5]. - Traffic management strategies were implemented to enhance the overall visitor experience, including flexible law enforcement for minor traffic violations [5].