Core Insights - Streaming has become the UK's leading digital habit, surpassing music, TikTok, and social media, with 13% of Brits spending the equivalent of 60 full days annually on streaming services [1][11] - The data from Bango indicates that over a third (34%) of UK consumers watch two or more hours of streaming content daily, which is higher than several European countries [2][3] Streaming Consumption Trends - UK adults are more likely to stream content for two or more hours a day (34%) compared to social media (21%), music streaming (18%), or TikTok and Reels (13%) [3] - Gen Z leads in streaming consumption, with 40% watching at least two hours daily, while Gen X primarily pays for these services [4] Comparison with Other Markets - Although the UK is ahead of some European neighbors, the US still has the highest streaming engagement, with 40% of Americans watching at least two hours daily and 18% watching over four hours [5] - Gen Z in the US is also increasingly paying for premium social media platforms, indicating a global trend in content consumption [6] Subscription Bundling - Many consumers are accessing streaming services through bundles offered by mobile or broadband providers, with the average American paying for 5.4 subscriptions, including those bundled [7][9] - Bango's CEO noted a shift in younger consumers' spending habits, focusing on subscriptions that provide personal value rather than standard streaming services [8] Industry Implications - The trend towards bundling subscriptions is expected to grow in the UK, similar to the US, as consumers seek better value and convenience [9] - Bango is positioned to facilitate this change by helping service providers deliver seamless subscription experiences [10]
Netflix Nation: Brits devote 60 days a year to watching streaming services
Globenewswireยท2025-05-07 10:00