Zheng Quan Ri Bao Zhi Sheng·2025-05-07 11:09Core Insights - JD Group announced the launch of its "618" shopping festival, starting with the "Heartfelt Shopping Season" from May 13 to May 28, followed by the main event on May 31, aiming to enhance consumer shopping experiences through various promotions and subsidies [1][2] Group 1: Promotional Strategies - JD will integrate various promotional strategies including "200 off 20 coupons," "cross-store discounts," and "official discounts," alongside new themed promotional days such as Super Flash Sale Day and Plus Member Day [2][3] - The "618" event will feature four phases: "Opening Red, Special Period, Peak Period, and Return Period," with an "automatic selection" mechanism for merchants to reduce their workload [2] Group 2: Merchant Support Initiatives - JD is focusing on providing multiple subsidies and traffic incentives to help merchants achieve explosive sales growth during the "618" event [4][5] - The "National Subsidy x Billion Subsidy" channel will be introduced to enhance discounts, combining policy benefits and platform discounts for consumers [3] Group 3: Content and Advertising Strategies - JD will invest over 10 billion in traffic and 2 billion in cash through the "Jing Chuang Double Hundred Plan" to support merchants in leveraging live streaming and short videos for rapid sales growth [4] - The "Leading Plan" will provide significant advertising incentives to stimulate merchants' marketing potential, including exclusive policies for small and new merchants [5]