Asset Entities to Merge with Strive Asset Management to Form the First Publicly Traded Asset Management Bitcoin Treasury Company

Company Overview - Asset Entities Inc. has entered into a definitive merger agreement with Strive Asset Management, resulting in a combined company that will operate under the Strive brand and become a public Bitcoin Treasury Company [2][12] - The merger aims to maximize Bitcoin exposure per share and outperform Bitcoin over the long term, focusing on maximizing value for common equity shareholders [1][3] Strategic Goals - Strive Asset Management plans to build a Bitcoin war chest in a minimally dilutive manner to common shareholders, using Bitcoin as the hurdle rate for capital deployment [3][4] - The combined company will implement proprietary strategies to fuel Bitcoin accumulation, including a unique offer of combined company equity in exchange for Bitcoin, intended to be tax-free for investors under Section 351 of the U.S. tax code [4][6] Financial Structure - The reverse merger structure will provide immediate access to an effective shelf registration statement, allowing the company to raise up to $1 billion in primary capital post-transaction to accumulate Bitcoin through equity and debt offerings [5][12] - The anticipated Bitcoin-for-stock exchange will be open only to certain accredited investors prior to the transaction's closing, with no markup expected on the deal transaction price for participants [7][12] Leadership and Management - Matt Cole will serve as CEO and Chairman of the Board, bringing extensive institutional experience as a former $70 billion fixed income portfolio manager [8][9] - The management team will include key figures from both companies, with plans to add respected Bitcoin leaders as independent board directors [9][10] Company Background - Strive Asset Management has quickly amassed approximately $2 billion in assets under management since its founding in 2022, advocating for corporate adoption of Bitcoin treasuries to maximize long-term shareholder value [11][12] - Asset Entities is recognized for its digital marketing and content delivery services, particularly within the Discord platform, and aims to leverage its strengths in community engagement to drive Bitcoin-centric financial models [10][14]