STRIVE ASSET MANAGEMENT TO COMBINE WITH ASSET ENTITIES (NASDAQ: ASST) TO FORM FIRST PUBLICLY TRADED ASSET MANAGEMENT BITCOIN TREASURY COMPANY

Company Overview - Strive Asset Management, LLC ("SAM") has entered into a definitive merger agreement with Asset Entities Inc. (NASDAQ: ASST) [3] - The combined entity will operate under the Strive brand and will be listed on NASDAQ as a public Bitcoin Treasury Company [4] Strategic Goals - The company aims to maximize Bitcoin exposure per share over the long term through innovative financial strategies not previously utilized by other Bitcoin treasury companies [1][4] - Strive Asset Management plans to build a Bitcoin war chest in a minimally dilutive manner for common shareholders, using Bitcoin as the hurdle rate for capital deployment [4][5] Innovative Strategies - SAM will implement proprietary strategies to fuel Bitcoin accumulation, including a first-of-its-kind offer of combined company equity in exchange for Bitcoin, intended to be tax-free under Section 351 of the U.S. tax code [5][8] - The company plans to acquire cash at a discount through mergers with overcapitalized companies, creating opportunities to accumulate Bitcoin in an accretive manner [5][6] Financial Structure - The reverse merger structure will provide immediate access to an effective shelf registration statement, allowing the company to raise primary capital post-transaction, with plans to expand to $1 billion [6][7] - The flexibility to raise capital under this effective shelf registration statement is seen as a competitive advantage over other newly formed Bitcoin treasury companies [7] Leadership and Management - Matt Cole will serve as CEO and Chairman of the Board, bringing extensive institutional experience as a former $70 billion fixed income portfolio manager [10] - The management team includes Ben Pham as CFO, Arshia Sarkhani as CMO, and Logan Beirne as CLO, with plans to add respected Bitcoin leaders as independent board directors [11] Company Background - Strive Asset Management has quickly grown to manage approximately $2 billion in assets since its founding in 2022, advocating for capitalism and innovation [12][16] - The merger with Asset Entities is a strategic step to advance the corporate adoption of Bitcoin treasuries, aiming to maximize long-term shareholder value [13]