转内销观察丨从“断链”到“上架” 牙刷企业7天急速转换“新赛道”

Core Viewpoint - The imposition of tariffs by the United States is disrupting global trade, prompting Chinese foreign trade companies to seek new opportunities in domestic markets [1]. Group 1: Company Response to Tariffs - Jiangsu Huaten Personal Care Products Co., Ltd. has a foreign trade ratio of 80%, with 20% of its market share coming from the U.S. [5]. - The company faced challenges as U.S. consumers could no longer afford to buy toothbrushes due to increased tariffs, leading to a lack of new orders from American clients [5][9]. - The company experienced a potential loss of 40 to 50 million RMB due to 20% of its machinery being idle [9]. Group 2: Shift to Domestic Market - The company successfully pivoted to the domestic market, securing over 5 million RMB in orders from Brazil and initiating sales in Chinese supermarkets [9][19]. - The transition involved redesigning packaging and adapting products to meet local consumer preferences, which differ significantly from those in the U.S. [11][15]. - The collaboration with Yonghui Supermarket was expedited, completing the transition in just seven days, a process that typically takes a month [17]. Group 3: Product Development and Innovation - The company is focusing on developing new products that incorporate advanced technology, such as special formulas in dental floss and unique bristle designs [21]. - The initial product offerings in the domestic market are limited, but the company aims to enhance consumer awareness and expand its product range [19]. Group 4: Future Outlook - The company believes that challenging times can lead to new opportunities and is committed to leveraging its strong supply chain to overcome current difficulties [23]. - There is a strong emphasis on maintaining a positive national identity and resilience in the face of adversity, with a focus on showcasing the strength of domestic products [23].