Wix(US:WIX) Globenewswireยท2025-05-07 13:00Core Insights - Wix.com Ltd. has launched the Wix Model Context Protocol (MCP) Server, allowing users to utilize natural language prompts to connect with AI-powered tools for building custom experiences and managing their businesses [1][2]. Group 1: Product Features - The Wix MCP Server provides access to various business functionalities, enabling users to manage their Wix-based businesses and generate code through AI assistants like Claude, Cursor, and Windsurf [2][9]. - It includes tools for inventory management, staff scheduling, secure checkouts, ticketing, and a flexible CMS, along with built-in CRM capabilities for lead management [2]. - The server acts as a bridge between AI clients and Wix's headless infrastructure, allowing developers to work from familiar Integrated Development Environments (IDEs) with minimal manual integration [3]. Group 2: Developer Support - The MCP Server is designed for a diverse user base, including freelance developers, agency teams, and AI automation experts, enhancing productivity and access to APIs and services [3][4]. - Developers can start using the MCP at no cost, with an option to upgrade to a Premium Plan for additional business functionalities, including online payment acceptance [5]. Group 3: Strategic Vision - The launch of the Wix MCP Server is part of Wix's broader strategy to facilitate AI disruption in the industry, emphasizing the importance of API quality and documentation [4]. - The company aims to enhance its offerings for developers, building on the momentum from the launch of Wix Studio, and providing tools that enable the creation of integrated solutions across various business verticals [4].