丰富多元假日消费 折射内需多层次活力

Group 1: Travel and Tourism Data - During the May Day holiday from May 1 to May 5, the total cross-regional movement of people reached 1.467 billion, with an average of 293 million per day, marking an 8.0% year-on-year increase [1] - Domestic tourism saw 314 million trips, a 6.4% increase compared to the previous year, while domestic tourist spending reached 180.269 billion yuan, also up by 8.0% year-on-year [1] - The retail sales of key monitored enterprises in home appliances, automobiles, and communication equipment grew by 15.5%, 13.7%, and 10.5% respectively [1] Group 2: Emerging Trends in Tourism - The rise of immersive performances and smart guiding technologies has enriched the consumer experience, moving beyond traditional tourism to include cultural depth [4] - "Reverse tourism" is trending, with travelers shifting focus from first and second-tier cities to third and fourth-tier cities and unique rural areas, leading to a 25% increase in tourism heat in county markets compared to last year [5] - Popular destinations include lesser-known areas like Tashkurgan Tajik Autonomous County and Shengsi County, with significant hotel bookings across 1,230 counties nationwide [5] Group 3: Electric Vehicle Adoption - The scale of electric vehicle travel expanded during the May Day holiday, supported by the increased deployment of high-power fast charging stations [6] - In the first two days of the holiday, the charging volume for electric vehicles at national highway service areas reached 15.9 million kilowatt-hours, a 28% increase year-on-year, setting a new record [6] - New charging technologies, such as the 600 kW liquid-cooled supercharging, significantly enhance the charging experience, allowing for 500 kilometers of range in just 10 minutes [6] Group 4: Overall Economic Impact - The diverse consumption during the holiday reflects the vitality and innovation of China's economic and social development, with a focus on integrating cultural tourism with various industries [6] - The concept of "cultural tourism + various industries" is fostering the growth of tourism operators and enriching consumption scenarios [6]