Dongpeng Holdings(SZ:003012) Zheng Quan Shi Bao Wang·2025-05-07 13:14Company Performance - In 2024, the company achieved operating revenue of 6.469 billion yuan, a year-on-year decrease of 16.77%, and a net profit of 328 million yuan, down 54.41% year-on-year [1] - The company acknowledged a continued weakening in demand within the ceramic tile industry, with an oversupply issue becoming prominent, leading to a shift from incremental competition to stock competition [1] - The company implemented measures such as channel optimization, lean operations across the entire value chain, and precise expense control to steadily improve operational quality [1][2] Strategic Initiatives - The company launched the DPICASA high-end brand strategy and formed deep strategic partnerships with three top Italian luxury brands, while also upgrading the IW brand to create a designer material aesthetic library [2] - The company acquired Lishi Rock Board to expand into the high-end rock board market [2] - The unit manufacturing cost of the company's tile products was reduced by 3.1 percentage points to cope with market downturn pressures [2] Market Response and Future Outlook - The company reported a 10.19% year-on-year increase in revenue from its large retail tile business in Q1 2025, driven by the national home decoration subsidy policy and product innovation [2][3] - The company noted that the first quarter is traditionally a low season, and the impact of current fluctuations on the overall annual performance is manageable [2] - The company is responding to the national home decoration subsidy policy by launching new products and enhancing in-store experiences through nationwide initiatives [3] - The ceramic tile industry is expected to face challenges from market demand, dual carbon energy consumption policies, and cross-industry competition, while opportunities may arise from the optimization of supply-side factors and policies supporting the replacement of old consumer goods [3]