“双终身质保”一汽-大众如何重塑品质标杆

Core Viewpoint - The automotive industry faces significant challenges in after-sales service, particularly regarding the high costs of maintenance and repairs for fuel vehicles, leading to consumer anxiety about ownership costs [2][4][11]. Group 1: After-sales Challenges - The average maintenance cost for traditional vehicles in 2022 was 2,570 yuan, with repair costs for engines and transmissions ranging from 5,000 to 15,000 yuan [4][11]. - The "zero transparency" in parts pricing and difficulties in obtaining original parts from third-party repair shops contribute to consumer anxiety about vehicle maintenance [4][11]. - The average vehicle ownership period in China is about 6-8 years, meaning that over half of the vehicle's lifespan is spent without warranty coverage, increasing the financial burden on consumers [4][11]. Group 2: Innovative Solutions - FAW-Volkswagen is addressing these consumer pain points by launching a "lifetime warranty" policy for its fuel SUVs, which includes unlimited mileage and time coverage for core systems like engines and transmissions [5][9]. - The policy also includes lifetime warranty coverage for original parts replaced during accident repairs, addressing concerns about depreciation after repairs [6][9]. - The nationwide warranty system, supported by nearly 1,000 authorized dealers, allows for seamless service across the country [7][9]. Group 3: Consumer Benefits - The lifetime warranty policy can save consumers 20%-30% in potential maintenance costs over the vehicle's lifecycle, significantly reducing financial risks associated with repairs [11][13]. - The policy enhances vehicle resale value, as vehicles maintained at authorized service centers have a 2%-3% higher resale rate compared to those serviced at roadside shops [15]. - FAW-Volkswagen's commitment to quality and service is reflected in its extensive dealer network and experienced service teams, ensuring reliable support for consumers [21]. Group 4: Quality Assurance - FAW-Volkswagen's confidence in its products stems from rigorous testing and high manufacturing standards, including extensive road tests and advanced production techniques [17][18]. - The company employs a high level of automation in its manufacturing processes, ensuring consistent quality and reliability in its vehicles [18][21]. - The emphasis on quality assurance and customer service aims to transform the automotive purchase experience, providing consumers with peace of mind and trust in their vehicles [21].