Group 1 - Volvo is focusing on the hybrid market, differentiating itself from traditional luxury brands that primarily pursue pure electric vehicles [1][2] - The newly launched SMA super hybrid architecture will support Volvo's entry into the hybrid segment, with the XC70 being the first model featuring this architecture [1][2] - In March, the penetration rate of new energy vehicles for domestic brands was 72%, while luxury brands only reached 35%, indicating a significant opportunity for Volvo in the hybrid market [1] Group 2 - The market for plug-in hybrids and range-extended vehicles is growing in China, with projections showing that by 2024, the share of pure electric vehicles will decrease by 10.4 percentage points to 60%, while plug-in hybrids will increase by 10.4 percentage points to over 40% [2] - Volvo plans to launch seven models this year, covering fuel, hybrid, and pure electric vehicles, to strengthen its new energy product matrix [2] - The introduction of the SMA hybrid architecture allows Volvo to target a niche market that has not yet been fully explored by traditional luxury brands [2]
不走主流纯电转型路径,沃尔沃加码混动市场
Di Yi Cai Jing·2025-05-07 14:10