特斯拉4月销量“滑铁卢”，马斯克能否力挽狂澜?

Core Viewpoint - Tesla is facing significant challenges in both the Chinese and European markets, with declining sales and market share due to intensified competition and external factors affecting its performance [1][4][8]. Group 1: Sales Performance - In April, Tesla's delivery volume in China reached 58,459 units, marking a 6% year-over-year decline and a 25.8% decrease from March's 78,828 units [4][5]. - Tesla's global delivery volume for Q1 fell 13% year-over-year to 336,700 units, the lowest quarterly delivery since Q2 2022 [8]. - In Europe, Tesla's sales have plummeted, with the UK experiencing a 62% year-over-year drop and Germany seeing a 45.9% decline [8]. Group 2: Financial Performance - Tesla's revenue for Q1 was $19.335 billion, down 9% year-over-year, while net profit fell 71% to $409 million [8]. - The company's market capitalization has decreased significantly, currently standing at $886.246 billion, reflecting a year-to-date decline of over 31% in stock price [2]. Group 3: Market Competition - In the Chinese market, BYD has solidified its position as the leader, with April sales of 372,600 units, a 19.4% increase year-over-year [5]. - Other domestic competitors like Leap Motor, Xpeng, NIO, and Li Auto have also shown substantial growth, with year-over-year increases of 173%, 273%, 53%, and 31.6% respectively [5]. Group 4: Management and Strategic Response - Elon Musk is reportedly planning to refocus on Tesla, announcing that he will dedicate more time to the company starting in May [9]. - Despite the challenges, Goldman Sachs has maintained a "neutral" rating on Tesla, with a target price of $235, emphasizing the importance of Tesla's Full Self-Driving (FSD) software for its future [10][11].