重磅,知名橱柜企业无预警停业,全员遭解雇!
Xin Lang Cai Jing·2025-05-07 14:22

Core Insights - Form Kitchens, a DTC cabinet brand based in San Francisco, has suspended operations and is no longer accepting new orders due to operational and financial challenges [2][4] - The company has laid off a significant number of employees, with reports indicating that many designers and customer service staff were terminated by the end of March, and a complete layoff is expected in April [2][4] - Customers have expressed concerns regarding the status of their orders, with some reporting significant deposits made without confirmation of order fulfillment [2] Company Response - Form Kitchens acknowledged the operational and financial challenges leading to the suspension of new orders and employee layoffs, emphasizing that their primary focus is to ensure the fulfillment of existing customer orders [4] - The company has transferred ongoing projects to their manufacturing partner, Nobilia, although Nobilia has declined to comment on the situation [4] Company Background - Form Kitchens was established in 2021, targeting the DTC cabinet market with a focus on providing stylish kitchen products at lower prices [5] - The company operates in a competitive landscape with other DTC home brands like Semihandmade and Reform also targeting this market segment [5] - The specific reasons for the company's suspension of operations remain unclear but may be linked to a cooling real estate market post-pandemic and rising customer acquisition costs [5]