“犇”腾之路——李子园守正创新三十载启示录

Core Viewpoint - The article highlights the journey of Liziyuan from a small dairy operation to a leading player in the dairy industry, emphasizing its commitment to quality, innovation, and community engagement over the past 30 years [5][6][9]. Company History and Growth - Founded in 1995 by Li Guoping, Liziyuan started with three cows and has grown into a significant player in the dairy sector, with a production capacity exceeding 300,000 tons by the end of 2024 [5][6][9]. - The company underwent a name change in 1998 and established its industrial park, marking a pivotal step towards large-scale production [5][6]. - Liziyuan's sales surged to 430 million yuan in 2003, establishing it as a regional brand in the domestic dairy market [7]. Challenges and Resilience - The company faced significant challenges during the 2008 melamine scandal and the financial crisis, leading to a decline in sales and losses [8]. - Despite these difficulties, Liziyuan maintained employee wages and supplier payments, focusing on survival and market penetration through cost-effective products [8]. Financial Performance - Liziyuan went public in February 2021, becoming the "first stock of sweet milk," and has seen substantial growth in total assets, reaching 2.99 billion yuan by the end of 2024, with a compound annual growth rate of 27.35% since 2020 [9][10]. - The company has consistently increased its dividend payout ratio, reaching 80.32% in 2023, reflecting its commitment to shareholder value [10]. Business Strategy and Innovation - Liziyuan's success is attributed to its focus on core business, quality, and consumer relationships, which are seen as its competitive advantages [6][11]. - The company has developed a comprehensive supply chain and quality management system, ensuring product safety and freshness [12][13]. - Recent innovations include the launch of a zero-sugar milk series and a plant-based milk product, expanding its product range to meet diverse consumer needs [16][17]. Future Outlook - With the next generation of leadership under Li Bosheng, Liziyuan is poised for further growth, focusing on brand rejuvenation and targeting younger consumers [15][16]. - The company plans to enhance its production capacity and product offerings, aiming to become a leader in the health beverage sector [17].