Core Viewpoint - The Honest Company has appointed Curtiss Bruce as the new Chief Financial Officer, effective June 2, 2025, to drive the company's financial strategy and transformation efforts [2][4][6]. Company Overview - The Honest Company is a personal care company focused on creating cleanly-formulated and sustainably-designed products across various categories, including baby care, beauty, and household care [11]. Leadership Appointment - Curtiss Bruce brings over 30 years of experience, including 10 years in executive finance roles within the consumer products sector, and has previously worked with notable companies such as Hain Celestial Group, Keurig Dr. Pepper, Kellogg, and Kraft Heinz [3][4]. - As CFO, Bruce will report directly to CEO Carla Vernón and will lead the Finance, Accounting, and Investor Relations teams, focusing on the company's Transformation Pillars: Brand Maximization, Margin Enhancement, and Operating Discipline [4][6]. Strategic Focus - The company aims to continue its turnaround by executing its Transformation Pillars, which include driving profitability and operational efficiency while delivering shareholder value [4][6][7]. - Bruce expressed enthusiasm for the opportunity to contribute to the company's strategy of topline growth, margin expansion, and improved executional excellence [6]. Financial Outlook - The Honest Company reaffirms its 2025 financial outlook and remains confident in its long-term plans with Bruce leading the finance team [7].
The Honest Company Announces Appointment of Curtiss Bruce as Chief Financial Officer