互联网打响即时零售“争夺战”

Group 1 - The core viewpoint of the article highlights the intensifying competition in the instant retail sector, driven by major players like Taobao, JD, and Meituan launching various promotional activities to attract consumers [1][5]. - Taobao's "Milk Tea Free Order" campaign, launched in collaboration with Ele.me, has generated significant consumer interest and engagement, with over 10 million daily orders recorded just six days after the launch [2][3]. - The instant retail market in China reached a scale of 2 trillion yuan in 2023, reflecting a 36% year-on-year growth, with projections indicating it could exceed 5 trillion yuan by 2027 [5]. Group 2 - The competitive landscape has seen substantial order volume increases across various platforms, with Ele.me reporting over 200% year-on-year growth in orders and Kudi Coffee experiencing nearly a tenfold increase in sales [2][4]. - Price competitiveness is a key focus for consumers, with instant retail platforms offering lower prices compared to traditional e-commerce, as seen in the price comparisons of Coca-Cola across different platforms [4]. - Experts suggest that while aggressive subsidies can attract users, platforms must develop sustainable competitive advantages to retain customers in the long term [6].