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Core Insights - The "May Day" holiday showcased a vibrant tourism market in China, with diverse consumer experiences and new consumption scenarios driving economic growth [1][2] Demand Side Analysis - There is a significant increase in public leisure demand, with consumers prioritizing unique experiences over traditional shopping, leading to a rise in "experience economy" [1] - The "Z Generation" is innovating the "ticket economy," creating a trend of traveling to events, which has stimulated the development of nearby hospitality and social gathering economies [1] Supply Side Analysis - Continuous innovation in supply is energizing the market, with various regions developing unique consumption corridors and leveraging digital technology to enhance cultural tourism experiences [2] - Localities are encouraged to diversify their offerings to meet the multi-layered demands of tourists, while also addressing issues of homogenization in tourism development [2] Challenges and Recommendations - Some regions face challenges such as insufficient influence and communication of popular tourism IPs, and a tendency towards sameness in tourism offerings, which can lead to visitor fatigue [2] - To overcome these challenges, it is essential to accurately understand emerging tourism demands, enrich supply content, and enhance public tourism facilities and service levels [2]