防范AI假图需形成合力

Core Points - The rise of artificial intelligence (AI) technology brings both convenience and risks, particularly in the form of AI-generated fraud, such as deepfakes and misleading product images [1][2] - The National Internet Information Office and other departments have issued the "Measures for the Identification of AI-Generated Synthetic Content," mandating AI service providers and content platforms to label AI-generated content [1] - The new regulations aim to strengthen governance in the AI industry, reduce the spread of fake content, and promote healthy development within a legal framework [1][2] Group 1 - The introduction of the identification measures is a top-level design initiative to enhance governance in the AI sector [1] - The public will find it easier to identify AI-generated content, which will help reduce instances of fraud and misinformation [1] - Internet platforms are identified as primary channels for the dissemination of AI-generated content, and they are urged to play a significant role in governance [2] Group 2 - E-commerce platforms have responded by implementing new rules to prohibit the use of AI to create misleading product images [2] - The measures emphasize the need for stricter management of product images, as they directly influence consumer decisions [2] - Platforms are encouraged to develop governance solutions, such as model recognition to intercept distorted AI images and notify merchants to rectify existing misleading images [2]