外贸优品价格亲民成市民购物新宠

Core Viewpoint - The article highlights the shift of foreign trade products into the domestic market, driven by changes in international trade dynamics, allowing companies to develop their own brands and offer products at more affordable prices, thus revitalizing domestic consumption [5][6][10]. Group 1: Market Trends - Foreign trade products are becoming popular among consumers, with companies transitioning from OEM (Original Equipment Manufacturer) roles to developing their own brands [5][6]. - The introduction of foreign trade goods at lower prices compared to international markets is attracting domestic consumers, as seen with products like canned tuna being sold at approximately 80% less than their U.S. counterparts [6]. - Companies are increasingly focusing on R&D for new products tailored to domestic consumer preferences, leading to a rise in product awareness and demand [6][7]. Group 2: Company Strategies - Companies like Ningbo Today Food Co. and Yida Group are shifting their focus from overseas markets to domestic branding, with significant investments in product development and marketing [6][8]. - The transition from being an OEM to establishing a direct consumer brand requires substantial changes in branding and production strategies, as companies need to build consumer trust and recognition in the domestic market [9]. - The growth of domestic membership and customer loyalty is evident, with brands like Shiru Shi achieving over 1 million domestic members [8]. Group 3: Challenges and Opportunities - Companies face challenges in brand building and adapting production models to meet the demands of the domestic market, which often requires smaller batch sizes and more frequent production runs [9]. - The integration of domestic and foreign trade markets is essential for companies to thrive, as they can leverage their international experience while catering to local consumer needs [10].