【西安】首发经济“引燃”消费热力

Group 1 - Tagi, a lifestyle brand, opened its first store in Xi'an in September 2024, attracting young consumers with unique and colorful products [1] - The store offers a variety of items including 3C accessories, bags, tableware, and clothing, but lacks price competitiveness [1] - The shopping experience, including access to limited edition items and personalized service, is valued more than price by consumers [1] Group 2 - Xi'an has seen a significant increase in the number of brand flagship stores, with 436 new stores opened in 2024, a 24.5% increase from 2023 [2] - Among the new stores, 367 are Chinese brands, making up 84.2% of the total, while 69 are international brands, accounting for 15.8% [2] - The city is leveraging its cultural and tourism resources to attract major commercial projects and flagship stores, enhancing its consumer market [2] Group 3 - The premiere of the play "The Longest Day in Chang'an" in November 2023 generated significant interest, showcasing innovative theatrical techniques [3] - The play effectively portrays historical events, contributing to the cultural vibrancy of Xi'an [4] - Xi'an's government aims to stimulate consumption through various economic initiatives, including the promotion of flagship stores and night economy [4]