

Core Insights - Kuaishou E-commerce announced at the 2025 Merchant Conference that it will continue to leverage its advantages in comprehensive operations to enrich the supply of niche category products and meet diverse consumer needs across different scenarios [1] - The company plans to fully utilize AI capabilities to empower merchants throughout the entire operational process, aiming to reduce operational costs for merchants on the content e-commerce platform [1] Performance Metrics - In 2024, the number of multi-scenario buyers on Kuaishou E-commerce increased by over 19% year-on-year [1] - The gross merchandise volume (GMV) from short videos grew by over 50% year-on-year [1] - The number of buyers with shopping amounts exceeding 10,000 yuan increased by over 10% year-on-year [1] Operational Efficiency - Comprehensive operations not only enhance the operational efficiency of merchants but also better meet users' shopping needs in various scenarios [1]