Vala受邀亮相首届浙江（杭州）国际时尚体育周，成为黄龙体育品牌“友好合作伙伴”

Core Insights - Vala has been recognized as a "friendly cooperation partner" at the inaugural Zhejiang (Hangzhou) International Fashion Sports Week, highlighting its innovative product offerings and brand philosophy [1] - The event signifies a shift in the perception of camper vans from a niche category to a mainstream consumer option, driven by trends in personalized, eco-friendly, and lifestyle-oriented mobile travel [1][5] Product Highlights - Vala's flagship product, the Vala Pro, is the industry's first pure electric multifunctional pop-top camper van, featuring a modular design that allows for flexible combinations to cater to urban commuting, outdoor camping, and personalized commercial scenarios [3] - The Vala Pro emphasizes environmental sustainability through its electric drive, positioning it as a green travel alternative [3] Market Positioning - Vala represents not just a product-driven outdoor equipment brand but also a solution for urban-outdoor lifestyle integration, reflecting a growing trend where lifestyle itself becomes a new form of fashion expression [5] - The brand's offerings resonate with younger consumers who view mobile living as a new beginning and a way to reconnect with nature [5]