武汉购房节效应外溢，家电家居等产业链消费同步增长

Core Insights - The recent "Liveable Wuhan, Happy Shopping in Jiangcheng" housing promotion and the 2025 Wuhan Spring Home Buying Festival significantly boosted the real estate market, with new residential property sales in Wuhan reaching 66,800 square meters from May 1 to May 5, a year-on-year increase of 296% [1][2] Group 1: Policy Impact - The Wuhan Municipal Housing and Urban Renewal Bureau introduced nine key housing policies aimed at stabilizing the real estate market, including optimizing housing loan services for young people and expanding support for families with multiple children [2] - The combination of pre-holiday policies and the Spring Home Buying Festival led to a noticeable recovery in the real estate market, with over 20,000 visitors and 3,600 consultations during the event [2] Group 2: Market Activity - Multiple real estate projects experienced a surge in visitor numbers during the festival, with some projects reporting over 1 billion yuan in sales, indicating strong buyer interest [8][12] - The event also attracted significant foot traffic to various sectors, including home appliances and furniture, with the home appliance market seeing double-digit growth compared to the previous year [12] Group 3: Consumer Behavior - The festival's innovative model integrated various industries, allowing consumers to experience a one-stop shopping experience for housing, home decoration, and smart home products, which stimulated consumer demand [13] - The marketing strategies employed during the festival effectively matched diverse consumer needs, contributing to the overall revitalization of the real estate market in Hubei [16]