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东吴证券:白酒维持中期看好观点 龙头估值性价比更趋清晰
智通财经网·2025-05-08 03:36

Core Viewpoint - The liquor industry maintains a medium-term optimistic outlook, emphasizing the importance of positioning over rhythm, with a focus on marginal stabilization signals at the cycle bottom [1] Revenue Side: Gradual Bottoming and Increasing Disparity - In FY2024, the liquor sector's revenue grew by 8.2% year-on-year, while net profit attributable to shareholders increased by 7.2%, with a noticeable deceleration in H2 compared to H1 [2] - Major liquor companies are enhancing dealer management and making appropriate adjustments, emphasizing binding core distributors to drive network penetration and sales performance [2] - In Q4 of 2024 and Q1 of 2025, most liquor companies experienced cash collection growth rates lower than apparent return growth rates, indicating ongoing cash pressure in channels [2] Profit Side: Pressure on Gross Margin and Tax Rate, Decline in Net Profit Margin - The gross margin for the liquor sector in FY2024 was 82.93%, a year-on-year increase of 0.41 percentage points, while Q1 of 2025 saw a gross margin of 82.61%, up by 0.09 percentage points [3] - Sales expense ratios increased in FY2024 and Q1 of 2025, while management expense ratios decreased, indicating a cautious approach to expense management amid a stable pricing environment [3] - Profit growth rates for high-end liquor were 11.31% in FY2024 and 8.47% in Q1 of 2025, while sub-high-end and real estate liquor experienced declines, primarily due to challenges faced by certain brands [3]