2024年第四季度快手电商泛货架场域商品卡交易额同比增长超68%

Core Insights - Kuaishou's e-commerce platform saw a significant increase in transaction volume, with a year-on-year growth of over 68% in the fourth quarter of 2024 [1] - The number of active merchants for product cards increased by over 26% year-on-year, indicating a growing merchant base [1] - The number of mainstay merchants for product cards experienced a substantial growth of over 70% year-on-year, reflecting strong engagement and retention [1]