文旅场景上新，激活假日“大流量”

Core Insights - The holiday economy is thriving, with significant consumer potential being unleashed, reflecting the robust vitality of the cultural and tourism market and people's confidence in a better future [1][3] Group 1: Holiday Consumption Performance - During the "May Day" holiday, 314 million domestic trips were made nationwide, representing a year-on-year increase of 6.4% [1] - Total domestic tourist spending reached 180.269 billion yuan, marking an 8.0% year-on-year growth [1] - Various regions launched diverse tourism products, cultural activities, and benefits to meet the diverse and personalized needs of the public [1] Group 2: Experience-Oriented Scene Innovation - Scene innovation driven by "experience" has become a new approach for the development of the cultural tourism industry, focusing on cultural gains, spiritual experiences, and emotional satisfaction [2] - The transformation of physical spaces, such as industrial sites into cultural creative parks, reflects a redefinition of spatial value and a shift from sightseeing to experiential tourism [2] Group 3: Digital Technology Empowerment - The integration of digital technology, including VR and AR, is reshaping the underlying logic of the cultural tourism industry, creating a "virtual and real coexistence" development pattern [3] - Digital technology enhances the immersive experience for tourists, breaking down the boundaries between physical and virtual spaces [3] - Future efforts should focus on continuous improvement in industry guidance and management standards to inject new vitality into the cultural tourism industry through innovative consumption scenes [3]