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桂林旅游接受东方证券等7家机构调研 五一假期营收同比增长13%
Zheng Quan Shi Bao Wang·2025-05-08 08:05

Group 1 - The company experienced a visitor increase of approximately 10% and a revenue growth of about 13% during the holiday period from May 1 to 4, attributed to proactive measures in production, tourism safety, and service quality [1] - Various innovative activities were launched across different scenic spots, such as the "Light Boat Tour" and "National Trend Music Festival," which contributed to attracting a large number of tourists [1] - The company opened a new cultural and creative project in collaboration with the "Shangxinle·Forbidden City" team, marking a new model for local cultural tourism development [1] Group 2 - The company initiated a brand declaration action in collaboration with various tourism associations, focusing on quality service as a product and building a quality service matrix [2] - The company aims to leverage the opportunity of building a world-class city in Guilin to establish a new development framework, proposing a strategy of "one core, one optimization, two wings, and three expansions" [2] - The company plans to enhance its marketing efforts in new media and develop a full industry chain in cultural tourism [2] Group 3 - By 2025, the company intends to drive high-quality development through innovation, focusing on preserving existing resources, expanding new ones, and optimizing underperforming assets [3] - The company will utilize AI technology to create new tourism experiences and develop a product matrix centered around leisure and deep experiences [3] - Plans include exploring new tourism consumption avenues and integrating various resources to create a comprehensive poetic living complex [3] Group 4 - On May 7, the company held a conference call with seven institutions to discuss its operational achievements during the holiday and future development strategies, reinforcing confidence in its high-quality growth [5]