宁夏吴忠利通区“文旅+”激发消费新活力

Core Insights - The integration of "events + food + homestays + music" in Wuzhong City, Ningxia, attracted 735,000 visitors during the May Day holiday, generating a tourism revenue of 35.63 million yuan [1][2] Group 1: Tourism and Events - The "deep integration of events + performances + tourism" has diversified the new business formats and scenarios in the tourism consumption sector of Litong District [1] - The series of promotional activities, including the National Kite Elite Competition and the second "Starting from Litong" Ningxia Off-road Cultural Tourism event, served as key attractions for visitors [1] - A total of 67 performance activities, such as folk music festivals and bonfire parties, were held, enhancing the cultural experience for tourists [1] Group 2: Economic Impact and Consumer Engagement - The local economy benefited from strong "taste economy" dynamics, with various food experiences attracting visitors, including special promotions like "1 yuan for noodles" and "1 yuan for milk" [1][2] - The district implemented measures to manage the influx of tourists, including opening five dedicated bus routes and planning over 7,700 free parking spaces [2] - A total of 3.5 million yuan in consumer vouchers were distributed to stimulate spending, with promotional offers from participating merchants further encouraging consumer engagement [2]