威海积极开展预包装食品数字标签应用，推动食品行业高质量发展

Core Viewpoint - The promotion and application of digital labels for pre-packaged food in Weihai City aims to enhance consumer rights and improve food safety and quality through efficient information transmission between consumers and businesses [2][3][4]. Group 1: Digital Label Implementation - In 2023, the National Health Commission initiated a pilot program for digital labels in pre-packaged food, starting with a few leading enterprises [2]. - Weihai City is actively participating in this initiative, with 13 companies and 21 products currently involved in the pilot, covering various food categories [2]. - As of now, 10 companies and 15 products have completed the deployment of digital labels [2]. Group 2: Research and Strategy - The Weihai Health Commission conducted in-depth research to understand the current application status of food labels, collecting data on enterprise needs and consumer preferences [3]. - A detailed implementation plan for the digital label promotion project has been developed, outlining goals, timelines, responsibilities, and specific measures [3]. - Various channels have been utilized to promote the advantages of digital labels to businesses, encouraging participation in the pilot program [3]. Group 3: Training and Support - Specialized training sessions have been organized to enhance the capabilities of participating enterprises, with over 30 individuals from more than 10 companies attending [4]. - A feedback mechanism has been established to address enterprise concerns and provide ongoing support throughout the label design and implementation process [4]. - Successful case studies are being highlighted to inspire other businesses and enhance the overall impact of the digital label initiative [4]. Group 4: Promotion and Evaluation - A multi-faceted promotional strategy is being employed to raise awareness of the core advantages and results of digital labels [5]. - Consumer engagement activities, such as live demonstrations, are being organized to showcase the practicality of digital labels [5]. - A dynamic tracking system is in place to evaluate the effectiveness of digital label applications, collecting feedback for policy optimization [5]. Group 5: Future Plans - In 2025, Weihai City plans to expand the pilot program, enhance collaboration among departments, and support more enterprises in adopting digital labels [6]. - The city aims to improve the functionality of digital labels by adding features like multi-language support and allergen alerts [6]. - A comprehensive support mechanism will be established to assist enterprises throughout the entire digital label application process [6].