青岛双星名人集团管理权之争：公司迁址，管理层更迭

Core Viewpoint - The company is undergoing a leadership transition and aims to reshape its brand future through reform and action, as stated in a recent article published on its official WeChat account [1][5]. Group 1: Leadership and Management Changes - The company confirmed the relocation of its headquarters and the transition of its management team, with Wang Jun, the son of the chairman Wang Hai, representing the new leadership [5][6]. - Wang Hai, the current chairman and legal representative, has raised concerns about attempts by his son and others to seize control of the company, which has attracted significant public attention [4][6]. - The new leadership is focused on addressing the challenges faced by the brand and is committed to innovation and adaptability in the face of changing market conditions [5][6]. Group 2: Company Background and Historical Context - The company, originally established in 1921 as a state-owned rubber factory, is one of China's earliest national shoe manufacturers and has evolved into a leading player in the domestic footwear industry [5][6]. - In 2002, the footwear business was separated from the Qingdao Double Star Group, transitioning to a privately-owned entity known as Double Star Celebrity [5][6]. - The company has undergone significant changes in its shareholding structure, with Qingdao Xingmaida becoming the largest shareholder in 2022, indicating a shift in control dynamics within the organization [6]. Group 3: Future Plans and Strategic Focus - The company plans to continue product innovation, enhance supply chain efficiency, optimize sales channel layouts, and increase investment in digital marketing as it enters its next century [6].