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《Brand Finance 2025年全球化工品牌价值榜》出炉
Feng Huang Wang·2025-05-08 09:06

Group 1: Overall Market Trends - The total value of the top 50 global chemical brands decreased by 1.6% to $82.45 billion, primarily due to poor performance in key Western markets such as the US and Germany [3] - In contrast, Chinese chemical brands experienced significant growth, with an increase of 17.6% in brand value [3] Group 2: Notable Company Performances - Rongsheng Petrochemical's brand value grew by 5.6% to $3.23 billion, making it the first Chinese brand to enter the top five of the global chemical brand value ranking [3][11] - Wanhua's brand value surged by 39.8% to $2.01 billion, elevating its ranking by seven positions to 12th place, driven by strong financial performance and technological innovation [7][11] - Satellite Chemical's brand value increased by 33.9% to $640 million, resulting in a 13-position jump to 49th place, marking its first entry into the chemical brand ranking [7] - Hengli Petrochemical's brand value rose by 31.9% to $1.77 billion, with a seven-position increase to 15th place, reflecting its efforts in green transformation and renewable energy [7][11] Group 3: Emerging Players - Jiangsu Dongfang Shenghong's brand value increased by 16.9% to $1.2 billion, moving up to 24th place, while its brand strength index score improved significantly [8] - Tongkun Group's brand value grew by 13% to $820 million, ranking 37th, with a notable increase in its brand strength index [8] Group 4: Global Leaders - BASF retained its title as the most valuable chemical brand for the 11th consecutive year, with a brand value of $9.53 billion, despite market challenges [9][11] - DuPont was recognized as the strongest chemical brand for the fourth consecutive year, with a brand strength index score of 82.9 [10] Group 5: Industry Insights - The report highlights a shift among Chinese chemical companies from scale expansion to value creation, emphasizing a triad of technology-driven, green development, and globalization [13] - The competitive landscape for global chemical brands is expected to intensify, necessitating further enhancement of brand value and market competitiveness [13]