Autohome Inc. Announces Unaudited First Quarter 2025 Financial Results

Core Viewpoint - Autohome Inc. reported its unaudited financial results for Q1 2025, highlighting a decline in net revenues and net income compared to the same period in 2024, while emphasizing advancements in AI technology and expansion of its retail network [1][4][11]. Financial Performance - Net revenues for Q1 2025 were RMB 1,453.8 million (US$ 200.3 million), down from RMB 1,609.1 million in Q1 2024, representing a decrease of approximately 9.7% [4][25]. - Net income attributable to Autohome was RMB 356.6 million (US$ 49.1 million) in Q1 2025, compared to RMB 394.5 million in Q1 2024, reflecting a decline of about 9.6% [11][25]. - Adjusted net income (Non-GAAP) for Q1 2025 was RMB 420.8 million (US$ 58.0 million), down from RMB 493.9 million in Q1 2024, a decrease of approximately 14.8% [13][27]. Revenue Breakdown - Media services revenues decreased to RMB 242.2 million (US$ 33.4 million) in Q1 2025 from RMB 327.4 million in Q1 2024, a decline of about 26.0% [6][25]. - Leads generation services revenues were RMB 645.1 million (US$ 88.9 million) in Q1 2025, down from RMB 726.4 million in Q1 2024, a decrease of approximately 11.2% [6][25]. - Online marketplace and other revenues increased slightly to RMB 566.5 million (US$ 78.1 million) in Q1 2025 from RMB 555.2 million in Q1 2024, marking an increase of about 2.4% [6][25]. Operating Expenses - Total operating expenses were RMB 948.8 million (US$ 130.7 million) in Q1 2025, down from RMB 1,126.9 million in Q1 2024, a reduction of approximately 15.8% [8][25]. - Sales and marketing expenses decreased to RMB 543.6 million (US$ 74.9 million) in Q1 2025 from RMB 641.3 million in Q1 2024, a decline of about 15.2% [15][25]. - General and administrative expenses were RMB 131.0 million (US$ 18.1 million) in Q1 2025, down from RMB 149.5 million in Q1 2024, a decrease of approximately 12.4% [15][25]. User Engagement - The average mobile daily active users in March 2025 increased by 10.8% year-over-year to 76.92 million, driven by category expansion and investments in premium content [3][4]. Strategic Initiatives - The company launched an upgraded Autohome App featuring an AI smart assistant, enhancing user experience and decision-making efficiency [3][4]. - Autohome's retail network expanded to nearly 200 Autohome Space and satellite franchised stores, providing local partners with advanced technological capabilities and ecosystem support [3][4]. Cash Position - As of March 31, 2025, the company had cash and cash equivalents and short-term investments totaling RMB 21.93 billion (US$ 3.02 billion) [16][25]. Employee Count - The company employed 4,345 individuals as of March 31, 2025, including 1,299 employees from TTP Car, Inc. [17].