AUTOHOME(ATHM) 智通财经网·2025-05-08 11:07Core Insights - The company, Autohome, reported a solid start to Q1 2025 with total revenue of 1.45 billion RMB and adjusted net profit of 421 million RMB, indicating a strong financial performance [1] - Autohome is accelerating its transformation from a traditional automotive media platform to a "one-stop automotive ecosystem platform" by leveraging AI technology and integrating online and offline services [1][2] - The company is focusing on enhancing content ecology and user experience, implementing a dual-driven content strategy of "professional + broad automotive" to strengthen platform attractiveness [1] Financial Performance - Total revenue for Q1 2025 was 1.45 billion RMB, with an adjusted net profit of 421 million RMB [1] - The revenue from data products grew by over 5% year-on-year, reflecting the company's digital business growth [2] User Engagement and Growth - Autohome's mobile platform saw an average daily user count of 76.92 million in March, a year-on-year increase of 10.8%, indicating a steady growth in user engagement [1] - The company achieved full coverage of S-class new car launch live broadcasts, with single-session interactions exceeding 200,000 for the "New Car Direct Hit" segment [1] Service Network Expansion - Autohome is building a comprehensive service network with 29 space stations in key cities and 170 standardized satellite franchise stores in lower-tier markets, enhancing its offline channel expansion [2] - The company is addressing the challenges in the used car market by launching the "Used Car Smart Buyer" to improve supply-demand matching efficiency and decision-making for users [2] Strategic Vision - The CEO of Autohome emphasized the ongoing implementation of an online-offline integration strategy, achieving results in new retail, intelligence, and broad automotive ecosystem areas [2] - The company aims to solidify its business foundation and incubate new growth curves, transitioning to a platform that closely aligns with transactions and enhances the automotive experience for global users [2]