ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market

Group 1 - ITN and Magnite have announced a collaboration to modernize local TV advertising, enabling programmatic transactions for live linear ads from local TV stations [1][2] - The local TV advertising market in the US is projected to reach $21 billion in 2025, with increasing advertiser demand for live local inventory [2] - ITN's technology converts local linear ad supply into biddable impressions, integrating with Magnite's SpringServe ad server to enhance the buying experience [3][7] Group 2 - The collaboration aims to provide digital-like buying experiences for advertisers, making local TV inventory more accessible and competitive [4] - ITN's platform includes a network of 75 broadcast ownership groups and over 1,100 stations, enhancing the scale of local linear advertising [2][5] - Magnite's SpringServe platform supports both linear TV and digital video buys, allowing advertisers to incorporate local linear into their media plans seamlessly [7][8]