Core Insights - Giftify, Inc. is experiencing significant growth in transaction volume through its subsidiary CardCash.com during the sports playoff season, with a 21% increase in unique customers and a 13% rise in order volume compared to pre-playoff periods [3][4] - The platform is offering substantial discounts, including up to 37% off NBA Store cards, which is attracting fans looking to purchase team merchandise at reduced prices [2][4] - The increase in user activity is not only driving immediate revenue but also expanding the user base with highly engaged consumers [4][5] Company Performance - CardCash.com has seen notable increases in gift card usage, with Nike gift card usage up 12%, Dick's Sporting Goods up 27%, and REI up 26% compared to the previous 28-day average [3] - The flexibility of CardCash.com to adjust marketplace offerings according to seasonal trends provides a competitive advantage in the gift card marketplace [3][4] - The current transaction volume growth aligns with record-breaking sports viewership and merchandise sales across major leagues, indicating a strong market position [4][7] Industry Trends - The NBA playoffs are averaging 4,448,000 viewers, a 13% increase from last year, contributing to heightened consumer spending on sports merchandise [7] - MLB has recorded its largest attendance in seven years with over 71 million fans in 2024, while its streaming platform set a new high of 14.5 billion minutes watched [7] - NHL merchandise sales are also surging, with a growing preference for online shopping among fans [7]
Giftify's CardCash.com Leverages NBA Playoff Enthusiasm to Accelerate Platform Growth