Core Insights - Sabre Corporation has appointed Jennifer Catto as Executive Vice President and Chief Marketing Officer to lead its global marketing strategy and brand development [1][2][5] - Jennifer Catto brings over 25 years of experience in brand transformation and integrated marketing from her previous roles at various companies [2][4] - The appointment reflects Sabre's commitment to innovation and enhancing customer engagement as it aims to become the premier technology platform in travel [5] Company Overview - Sabre Corporation is a leading global travel technology company that addresses complex challenges in the travel industry, serving customers in over 160 countries [6] - The company focuses on harnessing speed, scale, and insights to empower airlines, hoteliers, and travel agencies [6] Leadership Vision - Jennifer Catto emphasizes the importance of a brand as a promise to the market and aims to shape Sabre's brand to reflect its transformation and innovation [3][5] - The leadership believes that Catto's unique blend of creativity and operational focus will enhance Sabre's brand and deepen customer engagement [5]
Sabre appoints Jennifer Catto as Executive Vice President and Chief Marketing Officer