外贸人多线并行！出口转内销怎样了｜稳外贸布新局

Core Insights - The shift from foreign trade to domestic sales has created new opportunities for companies, with significant sales growth reported in a short period [1][2][3] - Government support and favorable policies have facilitated this transition, allowing companies to leverage their existing products for the domestic market [2][4] - Companies are increasingly focusing on building their own brands to adapt to the domestic market, which requires a strategic long-term approach rather than a short-term fix [3][6] Group 1: Market Dynamics - Companies like Shanghai Silede Industrial Co., Ltd. have seen online sales increase by nearly 50% daily, with some days experiencing exponential growth [1] - The domestic market is becoming more attractive as companies adapt their products to meet local consumer preferences, with a focus on quality and design [1][3] - The rapid transition to domestic sales is exemplified by Shanghai Qingshui Daily Necessities Co., Ltd., which successfully pivoted its business model in just four days [2] Group 2: Strategic Approaches - Companies are utilizing e-commerce platforms that offer free entry into domestic sales, reducing the cost of market entry and providing support for product promotion [4][5] - A semi-managed model allows companies to focus on product provision while platforms handle marketing and sales logistics, creating a win-win situation [5] - Diversification is key, with companies producing semi-finished goods to remain flexible for both domestic and international markets [6] Group 3: Brand Development - Companies are increasingly investing in brand building to enhance their market presence, with a focus on quality and international standards [3][7] - The shift to domestic sales is seen as a long-term strategy, with companies like Silede committing to becoming leaders in their product categories [7] - The importance of brand development is emphasized, as companies recognize that building a high-end brand requires time and consistent effort [6]