开启从设计到多元生态的进化之路 奥雅股份联合创始人李方悦分享IP赋能的创新实践

Core Viewpoint - The event "2025 Ninth China Listed Company Brand Value List Release Conference" aims to explore brand elevation paths in the context of digital transformation, with a focus on the evolution of companies like Aoya Co., Ltd. [1] Group 1: Company Transformation - Aoya Co., Ltd. has successfully transformed from a single design company to a light-asset cultural tourism development and operation enterprise, covering innovative design, children's products, cultural tourism development, AGI, and digital art [1][3] - The company has completed over 4,000 projects nationwide and has established more than 30 branches in cities including Shenzhen, Shanghai, Beijing, and Los Angeles, with an international team of over 1,000 industry elites [4] Group 2: Strategic Development - In 2023, Aoya entered the 4.0 era, positioning itself as a leading asset appreciation service provider and family cultural tourism brand operator, utilizing a "dual-driven + dual-engine" development model [5] - The company has launched a city cultural tourism renewal model that uses intelligent algorithms to analyze asset issues and provide efficient solutions for urban renewal, rural revitalization, and cultural heritage [5] Group 3: IP Commercialization - Aoya's subsidiary, JoyKey, focuses on IP matrix incubation, development, and commercialization, creating a closed-loop ecosystem of "IP + scene + operation" to enhance competitiveness in the cultural and entertainment market [5] - The company aims to emulate the "IP + experience" model of Pop Mart, striving to build a billion-dollar ecosystem and drive cross-industry development in IP commercialization [5]