Quad Expands Digital In-Store Ad Capabilities with Vistar Media's Ad Server and Programmatic Technology

Core Insights - Quad/Graphics, Inc. has announced a strategic partnership with Vistar Media to enhance programmatic buying for consumer packaged goods (CPG) brands on its In-Store Connect platform, facilitating automated ad purchases and optimizations in retail environments [1][4][5] Group 1: Partnership and Technology Integration - The integration of Vistar's advanced ad server and supply-side platform into Quad's In-Store Connect allows advertisers to purchase in-store ad inventory with precision and flexibility, utilizing real-time programmatic bidding [2][5] - This partnership aims to transform brick-and-mortar stores into dynamic advertising channels, bridging online precision with in-store influence, thereby delivering measurable results for both advertisers and retailers [4][5] Group 2: Market Expansion and Reach - Since its launch in 2024, Quad's In-Store Connect has expanded its regional footprint to include various retail locations, providing access to millions of shoppers and planning further expansion across additional retail brands [5] - The In-Store Connect solution leverages strategically placed digital signage and kiosks to enhance brand awareness and engagement at critical retail moments, driving increased brand recall and conversion rates [4][5] Group 3: Company Overview - Quad is a marketing experience company that offers a comprehensive range of marketing and print services, integrating creative, production, and media solutions across online and offline channels [6][7] - The company employs approximately 11,000 people across 11 countries and serves around 2,100 clients, focusing on various industry verticals including retail and consumer packaged goods [7]