从“规模为王”到“业绩说话”，公募基金行业将迎哪些变化？

Core Viewpoint - The public fund industry in China is undergoing significant reforms aimed at addressing long-standing issues such as the disconnect between fund company profits and investor returns, with a focus on performance-based fee structures and manager compensation [1][2][3] Summary by Sections Industry Reform - The public fund industry has experienced rapid growth, with total assets exceeding 32 trillion yuan and over 12,600 products as of Q1 2023 [1] - Recent regulatory changes, including the "Action Plan for Promoting High-Quality Development of Public Funds," target key pain points in the industry, particularly fee structures and manager compensation [1][2] Fee Structure Changes - A new floating fee model linked to fund performance will be implemented for actively managed equity funds, moving away from the traditional fixed fee model [3][4] - This floating fee mechanism aims to align the interests of fund managers with those of investors, addressing the issue of "funds making money while investors do not" [3][4] - Historical examples show that some funds have already returned management fees when performance was below benchmarks, indicating a shift towards accountability [3] Manager Compensation Reform - Fund manager compensation will now be directly tied to fund performance, with at least 80% of performance evaluations based on investment returns [6][7] - A significant portion of funds has underperformed their benchmarks, with 23.25% of funds lagging by over 10 percentage points, indicating potential salary reductions for many managers [6][7] - The reform aims to create a more competitive environment where only capable managers and high-performing funds thrive [8] Performance Benchmarking - The establishment of clear performance benchmarks for each fund is a critical aspect of the reforms, intended to prevent "style drift" and ensure that investment actions align with fund names and objectives [9][10] - Over 60 funds have already adjusted their performance benchmarks this year to better reflect their investment strategies [10] - This focus on performance benchmarks is expected to enhance transparency and stability in risk-return profiles, improving investor confidence [11]