上海蓝标数字副总经理杨宁：中国品牌出海的下一站将是技术驱动的“智”胜时代

Core Insights - The global AI competition has entered a "China moment" since 2025, marking the beginning of a golden era for AI applications in marketing technology [1] - BlueFocus, a leading global marketing group, recognizes the need to shift from an agency-driven model to a technology and AI-driven approach for Chinese brands going global [1] Group 1: AI as a Driving Force - AI has become a "super engine" for brands going global, enhancing efficiency despite short-term trade fluctuations [3] - The "All In AI" strategy has led to AI covering over 95% of BlueFocus's operational scenarios, with the introduction of the proprietary BlueAI model [3] - The BlueAI platform significantly improves the efficiency of generating advertising materials, achieving over tenfold increases in productivity for multilingual content and AI-generated videos [3] Group 2: Emerging Trends in Brand Marketing - Three major trends in Chinese brands' overseas marketing include AI-driven efficient advertising, the rise of new platforms, and the deepening of Direct-to-Consumer (DTC) models [4] - New platforms like TikTok, Temu, and Kwai are becoming crucial for reaching younger audiences, with brands increasingly relying on independent sites and social media for direct user connections [4] Group 3: Localization and Market Penetration - AI is being utilized to predict trending product categories in Southeast Asia and to identify local influencers in Japan, enhancing consumer trust [5] - Companies are advised to embrace AI tools across the entire marketing process, focus on localization, ensure data compliance, and combine DTC with social e-commerce strategies [5][6] - BlueFocus has established offices in nine countries to strengthen local teams and provide specialized market insights, adapting marketing strategies to cultural differences [6] Group 4: Future Strategies - BlueFocus is set to launch its "Globalization 2.0 Strategy" in 2024, focusing on building technological barriers and optimizing market structures for high-quality growth [6] - The company plans to transition from traffic agency models to self-built traffic, exploring collaborations through investments and acquisitions in the marketing and content sectors [6]