Core Insights - The collaboration between Foshan Zhenyi Hospital and Prudential marks a significant advancement in cross-border medical services in the Greater Bay Area, aiming to provide a seamless and efficient healthcare experience for residents of mainland China and Hong Kong [1][5]. Group 1: Strategic Collaboration - The partnership will integrate innovative payment models and resources to create a one-stop direct payment service for eligible Prudential clients, covering the entire medical treatment process [1][3]. - The initiative is expected to expand the cross-border medical service network to more cities within the Greater Bay Area, enhancing healthcare accessibility for local citizens [1][3]. Group 2: Addressing Payment Challenges - The demand for cross-border medical services has been rising, with Prudential's report indicating a 46% year-on-year increase in direct payment service claims and a 23% increase in cross-border medical cases from mainland China [3]. - The new service allows eligible Prudential clients to pre-approve treatment costs with the hospital, streamlining the payment process by enabling direct settlement post-treatment [3][4]. Group 3: Enhanced Patient Experience - The collaboration shifts the focus from single treatments to a comprehensive patient experience, offering services that include appointment scheduling, examinations, specialized consultations, and rehabilitation follow-ups [4]. - Foshan Zhenyi Hospital will leverage advanced medical technologies and resources, such as radiosurgery and CAR-T cell therapy, to enhance treatment quality and patient recovery [4]. Group 4: Future Aspirations - The partnership is seen as a new starting point for cross-border medical cooperation, with aspirations to deepen collaboration in technology introduction, process optimization, and resource integration [5]. - Prudential aims to expand its medical coverage and enhance its leadership position in the cross-border healthcare sector, ensuring comprehensive protection for clients seeking medical services abroad [6].
佛山禅医携手香港保诚启动湾区医疗直付服务，跨境就医再突破