CNBCยท2025-05-08 16:05Core Viewpoint - Krispy Kreme's stock dropped 24% following the announcement of a reassessment of its partnership with McDonald's and the withdrawal of its full-year outlook due to economic softness [1][9] Company Performance - Over the past year, Krispy Kreme shares have decreased by more than 70%, resulting in a market value of less than $600 million [2] - The company reported a net loss of $33 million for the quarter ending March 30 [6] - Krispy Kreme has experienced three quarters of net losses in the last year [7] Partnership with McDonald's - The rollout of Krispy Kreme doughnuts in McDonald's locations has been suspended, with no additional launches planned for the second quarter [1] - The initial phases of the partnership showed promise, but sales fell below expectations, prompting the need for intervention to achieve sustainable growth [5] - The two companies had previously announced plans for Krispy Kreme doughnuts to be sold in all McDonald's U.S. locations by the end of 2026, but the rollout began only six months ago [3] Economic Context - McDonald's reported a 3.6% decline in U.S. same-store sales for the first quarter, indicating a broader trend of reduced spending at restaurants among middle- and low-income consumers [4] - The company cited macroeconomic softness and uncertainty regarding the McDonald's partnership schedule as reasons for pulling its 2025 outlook [9] Strategic Adjustments - Krispy Kreme is working with McDonald's to stimulate demand and cut costs by simplifying operations [6] - The company is considering pruning unprofitable locations, which could affect up to 10% of its U.S. network [8]