户外消费迎来新增长

Group 1 - The outdoor consumption market is experiencing a new wave of growth driven by increased consumer enthusiasm for short trips, camping, and urban exploration during the late spring and early summer [1][2] - Sales of outdoor sports equipment are steadily increasing, with travel gear accounting for 18.2% of total sales in the outdoor category, making it the top-selling segment [1] - The core consumer group for outdoor gear is aged 26 to 35, contributing 35.7% of sales, with "post-80s" and "post-90s" consumers together accounting for over 60% of outdoor gear sales [1] Group 2 - Regions such as Guangdong, Zhejiang, Jiangsu, Shandong, and Beijing are leading in transaction volume, with Guangdong consumers favoring travel gear and outdoor lighting, while Zhejiang consumers prefer barbecue tools [2] - The trend of short-distance outdoor activities is becoming more mainstream and accessible, moving away from being limited to well-equipped, budget-conscious enthusiasts [2] - Continuous policy support is expected to enhance outdoor sports facilities and lead to the emergence of personalized outdoor products to meet diverse consumer needs [2]