市场监管总局和中消协发布消费提示 直播间购物时警惕这几点

Core Viewpoint - The State Administration for Market Regulation and the China Consumers Association have issued consumption tips for consumers engaging in live-stream shopping, emphasizing the need for scientific understanding and rational consumption to mitigate risks and protect consumer rights [1] Group 1: Consumer Guidance - Consumers are advised to choose legitimate live-stream platforms for shopping, ensuring the platform has good reputation, complete qualifications, and high consumer ratings. It is important to verify the seller's business license and avoid transactions through personal social accounts or temporary links [2] - Consumers should approach live marketing language with caution, being wary of claims like "lowest price" or "limited time offers." It is recommended to use third-party price comparison tools to verify historical prices and to request proof of product authenticity from the host [2] - When purchasing health products, consumers should ensure they are buying from legitimate channels and look for the "blue hat" symbol on packaging. They should verify registration numbers and be aware of exaggerated claims regarding health benefits [2]