极氪开启渠道变革 引入代理制模式

Core Viewpoint - Zeekr has introduced a partner (agency) model to enhance its channel strategy, aiming to fill gaps in the lower-tier market and accelerate the achievement of its sales targets for the year [1] Group 1: Channel Strategy - Previously, Zeekr operated on a direct sales model but has now shifted to a partner model to improve its market presence [1] - The partner model is based on an agency system rather than a traditional dealership model, focusing on providing services in sales, delivery, and after-sales [1] Group 2: Sales Process - Customers will continue to place orders and invoice through the official Zeekr app, ensuring a consistent order-based production process [1] - Both direct sales and partner stores will sell Zeekr vehicles at a nationally unified retail price, maintaining consistent service standards and user experience across all outlets [1]