Chan Ye Xin Xi Wang·2025-05-09 01:13Industry Overview - The massage chair industry combines traditional Chinese medicine techniques with modern technology, providing comfort and health benefits to users [1][4] - The market size of massage chairs in China is projected to grow from 6.191 billion yuan in 2019 to 8.485 billion yuan in 2024, indicating a robust development trend [1][10] - The sales volume of massage chairs is expected to increase from 1.2583 million units in 2019 to 1.5682 million units in 2024, reflecting a growing consumer demand [8][10] Market Environment - As of the end of 2024, the population aged 65 and above in China is projected to reach 220 million, accounting for 15.64% of the total population, driving demand for health-related products like massage chairs [6] - Over 70% of the population is in a sub-health state, with a significant portion being young adults, indicating a shift in the target demographic for massage chairs [6][8] - The increasing health awareness and changing consumption patterns among the middle class and young professionals are contributing to the stable growth of the massage chair market [8][10] Competitive Landscape - The massage chair market is characterized by intense competition between domestic and international brands, with leading domestic brands like OGAWA and Rongtai Health gaining market share [14][19] - The rise of e-commerce and shared economy models has led to the emergence of new players in the market, intensifying competition, especially in the mid-to-low-end segments [14][22] - The market is seeing a shift from traditional manufacturing to brand-driven strategies, enhancing brand value and consumer loyalty [14][19] Development Trends - The integration of smart technology and personalized services is becoming a key trend, with massage chairs utilizing AI and IoT to offer customized massage experiences [21][24] - The application scenarios for massage chairs are expanding beyond homes and offices to include public spaces like hotels and airports, enhancing consumer accessibility [22][23] - There is a growing trend towards integrating massage chairs with smart home systems, allowing for comprehensive health management solutions [24]